you're ahead of the market. let's help it catch up.
You built something powerful, but people don’t get it.
They don’t understand why it’s different, or why it matters now.
I help founders define their unique value, frame it so people get it, and tell it in a way that makes them care.
So you sell more, and grow faster.
Why are you here?
I want to stand out in the market
I want to stand out in the market
I want to stand out in the market
Position your company so people instantly see what makes you unique, and why they should choose you over others.
I need people to get it faster
I want to stand out in the market
I want to stand out in the market
Turn tech complexity into narratives that make your team, customers, and investors nod, lean in, and back your vision.
I want to Tell a better story
I want to stand out in the market
I want to Tell a better story
Connect with customers, investors, and your team on an emotional level to stand out, be memorable, build trust, and sell more.
Trusted by
Karin Knox, Founder & gtm engineer
I was supposed to be a lawyer, but realized I lacked the stamina to sit all day. Instead, I worked with policymakers and activists on institution building in places like Ukraine, Iraq, and Africa where I learned how the right stories can build a shared reality, trust, and change. Then it hit me that tech could allow us to do so much more.
This led me to Palantir, where I led the Philanthropy Engineering team that deployed enterprise solutions pro bono to save and improve lives. I started the product marketing team and launched Palantir’s first AI offerings that drove 30% year-on-year growth before going public. As CMO at an AI startup, I helped scale the company by aligning teams around positioning, value, and story.
Now I run Uncharted, helping founders grow faster by nailing their unique value and telling stories that win markets, investors, and teams.
How I operate
You don’t need another strategist or consultant.
You need someone who can think fast, get it, and help you build. I move fast and go deep. I audit your go-to-market and uncover what truly makes your product and tech different, through the lens of a CMO and operator who has been in your seat.
In focused sprints, we lock in the foundation: your positioning, strategic narrative, sales pitch, and team alignment. Then I help you activate it with authentic storytelling that makes customers care, act, and trust you.
I work as part of your team, bringing speed, execution, and strategic insight so you can move faster and scale with clarity.
what's it like working with me?
"we stopped explaining and they repeated our value back to us"
"we stopped explaining and they repeated our value back to us"
"we stopped explaining and they repeated our value back to us"
"At one of the world’s largest airline manufacturers, Pelico was being compared to a custom-build solution. After delivering Karin’s narrative and unique value slide, the IT decision-maker turned to his team and said: “We only have 25% of what Pelico has. It would take us five years to build the rest.” That’s when we knew our positioning and story landed."
Farah Fata, Product Marketing Manager at Pelico
"elevated our visibility and reputation in government"
"we stopped explaining and they repeated our value back to us"
"we stopped explaining and they repeated our value back to us"
"Karin's superpower is simplifying complex AI solutions into compelling narratives that elevated our visibility and reputation with buyers, hires and investors alike. Thanks to her efforts, our visibility and reputation has been cemented across the government space. But I also have to share what it's like actually working with Karin day to day. She is so genuine and passionate. When your own energy flags, she has the empathy to detect it and the care to pick you up."
John Bohannon
VP Data Science at Primer AI
"Palantir execution and strategic insights"
"we stopped explaining and they repeated our value back to us"
"THIS WORKSHOP IS LIKE NOTHING I'VE EVER EXPERIENCED"
"Karin was key when we established Hence, helping us craft our positioning and strategic narrative for early customers and investors. Her quick insights, hands-on approach, and ability to iterate with us were invaluable. As a fellow Palantir alum, her experience was a natural fit for the challenges we faced."
Steve Heitkamp
Co-Founder Hence Technologies
"THIS WORKSHOP IS LIKE NOTHING I'VE EVER EXPERIENCED"
"rare mix of strategy, product knowledge, and true empathy"
"THIS WORKSHOP IS LIKE NOTHING I'VE EVER EXPERIENCED"
"I used to think that B2B selling didn’t have much to do with emotions. But now I believe that stories establish critical connections that build trust and move people. Karin's storytelling workshop is like nothing I've ever experienced. It has helped me connect with my customers and market, and unexpectedly, on a personal level too."
Sue Behnke, President at Vinzent Software
"rare mix of strategy, product knowledge, and true empathy"
"rare mix of strategy, product knowledge, and true empathy"
"rare mix of strategy, product knowledge, and true empathy"
"Karin blends sharp marketing strategy, deep product expertise, and genuine customer empathy, making her the perfect partner for crafting narratives that truly connect."
David Romley
President DTR Communications and former Pentagon spokesperson
"our customers feel we truly get them, and they get us"
"rare mix of strategy, product knowledge, and true empathy"
"rare mix of strategy, product knowledge, and true empathy"
"Instead of leading with features, we now lead with empathy toward the customer. We are educating them on the market, and demonstrating that we understand their struggle as if we’re there with them on the factory floor. And it really resonates. We are now able to not only hook them from the start, but truly connect with them. We couldn’t have done this without Karin."
Farah Fata, Product Marketing Manager at Pelico
"a shift in perspective that amplified conviction"
"a shift in perspective that amplified conviction"
"a shift in perspective that amplified conviction"
"Karin brought a fresh voice to our GTM thinking—grounded not in generic customer tactics, but in starting from the founder’s conviction. That shift in perspective really clicked for us."
Nathan Jessurun
Co-founder & CEO of TerraVerum
"turned messy into stories that make sense"
"a shift in perspective that amplified conviction"
"a shift in perspective that amplified conviction"
"Karin just got what we were struggling with right away and had super helpful insights. She has a knack for turning messy questions into stories that actually make sense."
Davlet Dzhakishev
Co-Founder and CEO of Cloudgeni
IN The news
Want your team to think sharper and move faster?
Book me for a story-driven keynote, workshop, or fireside on how to lead, perform, and stay sharp when the pressure’s on — from elite athletics and conflict zones to frontier tech.
origins
I built Uncharted for founders building what doesn’t yet exist. Where there’s no map, only vision, and the will to redefine the game. The usual GTM playbooks don’t apply. You can’t copy-paste your way to a category-defining company.
A radical new approach requires doing things differently.
Not more noise, more slides, or more frameworks, but first-principles thinking, strong convictions and alignment on your unique value. Teams that move fast share more than goals: they share a story. A story that gives strategic clarity in uncertainty, connects people to purpose, and drives them toward the mission with focus and belief.
The Hawaiian ‘iwa bird in my logo embodies that spirit: resourceful, bold, and unafraid to soar far from shore. Like the ‘iwa, I help founders chart their own path with clarity, conviction, and a story that moves people to follow.