the bottom line: stories sell
Let’s face it, nobody cares what you have to say.
Unless you make them care.
That’s not cynicism, it’s neuroscience.
When you tell a story, your listener’s brain doesn’t just hear you, it joins you. Princeton neuroscientist Uri Hasson found that when someone listens to a story, their brain lights up in the same areas as the storyteller’s, showing that both minds are literally synced. Your audience isn’t just listening; they’re experiencing what you describe.
And when your story includes a moment of surprise or humor, the brain releases feel-good chemicals that make people more open, curious, and trusting. They relax, they lean in, and they start to like you, and your message, more.
Stories change how people feel, which changes how they decide.
It’s what made Steve Jobs one of the most effective business storytellers of our time. He didn’t overwhelm people with numbers or specs. He knew audiences were already drowning in data, features, and noise. Instead, he borrowed from the world of film, theatre, and design, using pacing, suspense, and emotional connection, to turn every launch into a shared and unforgettable experience.
He made technology human.
That’s why storytelling isn’t a soft skill.
Storytelling is a business advantage.
When you tell the right story, you...
- Build instant trust, because people feel you understand them
- Handle objections naturally, by showing, not arguing
- Become unforgettable, in investor pitches, team meetings, or product launches
- Land your message, because emotion makes it stick
the founder's edge
Founders who master storytelling don’t just communicate better, they lead better. They raise faster, sell easier, attract stronger teams, and build brands people believe in. Because every breakthrough starts the same way: with a story that made someone care.
I help founders translate their journey, vision, and product into stories that connect deeply, authentically, and strategically.
Whether you’re preparing for a raise, building your brand, or leading your team, I help you craft memorable personal, business and customer stories that move people and drive results.
how I help
1:1 exec coaching
I teach you proven storytelling techniques and help you sharpen the story that sells your vision to investors, customers, and your own team. From board meetings, product launches and strategy pivots to keynotes and all-hands, I help you tell it in a way that makes people care and lean in, not zone out. Together, we build your skills and story bank so you always have the right story for the moment: to inspire, persuade, and lead with authenticity.
custom workshops
Most teams overwhelm buyers with features. The great ones tell stories that make people lean in. I run storytelling workshops and masterclasses for sales, customer success, product, and marketing to connect faster, build trust, handle objections, and move deals forward. You'll see impact from the first session as we craft real customer stories they can use right away, while we build a storytelling system that scales.
product launches & demos
Turn your next launch or demo into a story people remember. I’ll help you craft a clear, value-driven narrative that makes your audience feel seen and makes them say “They get me”. Together, we infuse persona-based stories into your demos, thought leadership, and marketing so every touchpoint connects emotionally and commercially.
STORY SPRINTS
From intros, origin story, social posts, emails, to decks, investor pitches, customer stories, and more, Story Sprints help you fix one high-priority story fast. Through short, focused sessions, we clarify your message and craft or refine a polished story you can put to work instantly. So you have the exact story you need—clear, concise, and ready to use immediately.
Client story: PELICo
from telling to showing & humanizing the brand
"We used to get challenged by decision-makers in every sales meeting. No matter how strong our data or pitch was, something wasn’t landing, and they compared us to companies that do a completely different thing. It was super frustrating as we lost precious time where we could've talked about our value.
Then we started using Karin’s storytelling strategies, and everything shifted.
Buyers now start nodding because they feel understood. They lean in, they engage, and conversations feel human again and less one-sided.
I've never seen a group of executives so excited about a training, and making time for it. Our CEO, already a good storyteller, also caught the bug. I can’t remember a single conversation since working with Karin where he hasn’t told a story about a customer or prospect.
When the board asked what drove our results last quarter, we said, “narrative and storytelling.” They told us to double down.
And they’re right. We’re sitting on a goldmine of stories that will keep driving our growth and customer trust."
Farah Fata, Product Marketing Manager at Pelico
What's it like working with me?
"THIS WORKSHOP IS LIKE NOTHING I'VE EVER EXPERIENCED"
"everything fell apart, but then storytelling saved the day."
"THIS WORKSHOP IS LIKE NOTHING I'VE EVER EXPERIENCED"
"I used to think that B2B selling didn’t have much to do with emotions. But now I believe that stories establish critical connections that build trust and move people. Karin's workshop has helped me connect with my customers and market, and unexpectedly, on a personal level too."
Sue Behnke, President
at Vinzent Software
"I decided to completely redo our pitch deck"
"everything fell apart, but then storytelling saved the day."
"THIS WORKSHOP IS LIKE NOTHING I'VE EVER EXPERIENCED"
"Karin was incredibly helpful. With only hours before a key investor meeting, she quickly helped me craft a memorable personal storyline and gave me practical advice to make my investor pitch stand out."
Liselott Hitz, Co-Founder and COO
at Nova Personas
"everything fell apart, but then storytelling saved the day."
"everything fell apart, but then storytelling saved the day."
"everything fell apart, but then storytelling saved the day."
"When our VIP customer canceled last minute for a filmed testimonial, I had one hour to prep someone new with zero context. It felt impossible.
Using Karin’s strategies, I turned the chaos into a simple structure. Within minutes, she relaxed and spoke with warmth, confidence, and authenticity.
The result was beyond expectations. Hard to believe what we achieved in just one hour."
Farah Fata, Product Marketing Manager at Pelico
"i felt truly seen and understood"
"i felt truly seen and understood"
"everything fell apart, but then storytelling saved the day."
Karin doesn't just teach storytelling—she truly sees you, draws out the real narrative, and create space where you feel seen, heard, and transformed.
Ivan Polic, Co-Founder
at Shift Intelligence
"i was the best version of myself"
"i felt truly seen and understood"
"i was the best version of myself"
"I got second place at the Moth StorySlam. Your thoughtful comments brought my story to life—thank you, thank you, thank you."
Danny Bauer, Podcast Host, Author, and CEO
at Better Leaders Better Schools
"insightful and boardroom-ready"
"i felt truly seen and understood"
"i was the best version of myself"
"Karin is a courageous, brilliant storyteller whose stage and boardroom mastery now lifts anyone ready to grow their own storytelling skills."
Rebecca Rogers, Technology Sales Leader
at Kipi AI
"JUST ONE SESSION. CUSTOMERS LOVED MY LINKEDIN STORY"
"JUST ONE SESSION. CUSTOMERS LOVED MY LINKEDIN STORY"
"JUST ONE SESSION. CUSTOMERS LOVED MY LINKEDIN STORY"
"I used to think storytelling was something separate from business communication. Karin helped me realize it is the communication. After just one session, I was able to publish a story that felt truly mine and that sparked real reactions from customers and peers. I now see storytelling as essential to how I show up professionally."
Baccio Galetti, Customer Operations Manager
at Pelico
Client story: PELICo
Turning sales Skepticism into Stories That Sell
It is 6 p.m., the end of a long day for a group of enterprise sales execs.
They have quotas to hit, deals to close, proposals waiting. And now, my 90-minute storytelling workshop on their calendar. They are polite, but I can see the skepticism in their eyes.
I start talking about buyers mindset, the story framework, and strategies to engage, and slowly I notice that something shifts. The room comes alive. Questions, laughter, and anecdotes are flying across the table. And now it's your turn, I say. You have 25 minutes to craft a real customer story that you can use in your next meeting.
“I was skeptical at first,” Axel admitted. “It was another long meeting at the end of the day, but I was positively surprised how much we were able to do.”
Serge added, “I thought it would take weeks to build something like this. In one hour, I had it. We work a lot on numbers and proof, but if you have the lyrics without the music, the story, it doesn’t work.”
Anthony started using stories to reframe tough IT discussions:
“When a decision-maker thinks they can do it all by themselves, I tell a story about the CEO at their competitor company, who realized he couldn’t do it alone. It shifts the conversation back to the human side.”
Louis took what he learned straight into his next meeting with decision-makers at a key account.
Charley found that storytelling gave him a new way to handle objections — more human, less mechanical.
By the end, the same execs who’d walked in skeptical left with something real: stories that opened doors, built trust, and changed the way they sell.
interested in getting started with storytelling?
I run monthly workshops for entrepreneurs. I teach you how to craft business stories that you can have in your back pocket for that next pitch, event, or critical customer meeting.
It's also a lot of fun and super hands-on!